Every media investment is made for a purpose. The promise of increased revenue or brand growth is behind every advertising budget, yet the vast majority of all ad budgeting decisions are based solely on intuition. Our channel attribution product offers a dispassionate estimate of the independent impact of each advertising channel on the outcomes most relevant to your brand. Using multivariate regression models, we can identify the main drivers of quantifiable business outcomes and provide a comparative evaluation of what media investment works, when, and how.